Agencies aim to scale their business and acquire more customers for themselves, not you. They prioritize new clients over existing ones. You need a partner who is aligned and grows with your business.
Agencies often allocate minimal time each month to your account. They spread themselves thin across multiple clients. You need someone to give you the right amount of focus for optimal results.
Initially presented with experienced account managers, clients often find themselves transitioned to juniors after a brief period. This switch results in a loss of continuity and expertise, affecting the results.
The frequent turnover of agency staff disrupts continuity and consistency in your marketing strategies. This inconsistency hampers progress as new staff lack familiarity with your business's unique needs and past data.
Rather than leading the clients and serving as strategic partners, many agencies merely take orders from clients, as junior account managers lack the experience to develop and execute impactful, sustainable growth strategies.
Agencies often rely on fixed templates and juniors to scale their operations. Your unique business, in a competitive landscape, requires customized approach for optimal results.
The conflict of interest arises when agencies work with multiple clients in the same industry. What works for your business might be replicated for competitors, leading to saturation and diminished effectiveness of once-successful strategies.
Agencies typically prioritize short-term tactics due to simplicity of execution and lack of talents. This often results in missing the mark on sustainable growth. You need a strategic approach that produces sustainable growth, and it can’t be executed by a typical agency.
Long-term contracts with agencies may lock you into arrangements that lack flexibility, preventing adjustments based on evolving business requirements or unsatisfactory performance.
You talk to an agency, and they get you excited about all the new leads they would bring.
You go through onboarding, get assigned their “best” senior account manager, and see some results.
They move your senior account manager to their newest customer, and a junior takes over. Your results suffer.
You complain. The senior comes back occasionally to make you feel better, but results never recover.
You stop working with them and search for another agency.
You repeat the cycle—and wonder why you can’t get results like that first time.
Don’t rely on inexperienced marketers to manage a core part of your business. Bring in a fractional digital marketing consultant to get marketing back on track. I only work with a limited number of clients at a time, ensuring each client receives my direct attention and full dedication to achieve optimal success.
You require the skill set of a digital marketing director, but not for the 40 hours per week that a full-timer will be. A part-time digital marketing consultant provides you with the help you need, without the high price.
Engage a seasoned marketing leader, not just an order-taker. A proficient fractional digital marketing consultant possesses the experience to grow your company and lighten the marketing team's workload.
Say goodbye to the account manager shuffle. With a fractional digital marketing consultant, you gain a dedicated partner who grows with you from day one and understands your business and industry well. This ensures that marketing strategies stay on course without the disruptions often seen in agency turnovers.
I work with healthcare and aesthetics clinics to get marketing back on track. I’ll develop your marketing strategy, then dive into execution.
I co-founded a leading digital marketing agency and have worked with over 600 companies. I scaled the agency to 7 figures, 70+ employees, and then sold it. The agency model is broken; it’s not the most effective way to help companies grow. Book a call with me to discuss.
A part-time digital marketing consultant is an experienced marketing professional who provides part-time marketing leadership to companies, offering marketing services without the commitment of a full-time hire.
Many companies need a marketing leader to execute more cost-efficient marketing initiatives. However, a lack of cash, talents, or network often prevent them from hiring one permanently.
A fractional digital marketing consultant is effectively a part-time executive who can work with you and/or your marketing team for a fixed time period until you have reached that milestone or brought in your permanent Head of Marketing.
This role allows companies to unlock senior marketing talent at a fraction of the usual cost, and with much greater speed.
I’m not a digital marketing agency. I used to run a digital marketing agency and know the limitations of an agency inside out.
I now lead a boutique digital marketing consultancy where I work directly with my clients on a fractional (part-time) basis, supported by a carefully selected team of specialists.
This structure gives you agency-level capabilities with consultant-level attention – that’s how clients achieve optimal results in marketing.
We work with a limited number of clients at a time, ensuring each client receives my direct attention while benefiting from our team’s specialized expertise.
This approach allows me to be deeply involved in your strategy while my team handles the day-to-day execution under my supervision.
I work with clients in different ways, depending on their needs. I personally lead the strategy development and maintain direct client relationships.
I can train your marketing staff, audit existing marketing initiatives, recommend next steps, or act as your complete interim marketing department handling both strategy and execution.
The speed and scale of results can vary based on a number of factors, including your existing marketing efforts, brand authority, differentiation and etc.
What I can say is that you’ll see movement. We generally find that within the first 3-6 months, moderate improvements occur in key performance metrics such as lead generation, customer engagement, and sales conversions.
I’ll always be transparent and realistic about what you can expect.
The fees for fractional digital marketing services vary depending on several factors, including the scope of services required, team involvement needed, and the consultant’s experience.
Typically, fractional consultants charge either a monthly retainer or project-based fees. Our monthly retainers start from $1200/month, depending on the level of involvement and scope of work required.
This gives you access to both my strategic expertise and our team’s execution capabilities at a fraction of the cost of a full-time CMO or agency retainer.
A part-time digital marketing consultant is an experienced marketing professional who provides part-time marketing leadership to companies, offering marketing services without the commitment of a full-time hire.
Many companies need a marketing leader to execute more cost-efficient marketing initiatives. However, a lack of cash, talents, or network often prevent them from hiring one permanently.
A fractional digital marketing consultant is effectively a part-time executive who can work with you and/or your marketing team for a fixed time period until you have reached that milestone or brought in your permanent Head of Marketing.
This role allows companies to unlock senior marketing talent at a fraction of the usual cost, and with much greater speed.
