Case studies
From 14 years of experience as the CMO of a digital marketing agency
Healthcare and Aesthetics
Drove sustainable growth through omnichannel marketing for Singapore's pioneer aesthetic brand
Implemented Google ads, social media ads, SEO, email marketing, and direct response copywriting for Only Aesthetics, leading to a 57% increase in leads and a 108% improvement in SEO rankings."
Dominated Google Search channels for a medical clinic
Achieved first-page dominance on Google Search (i.e Google Ads, Map, SEO, and featured snippets as well as visibility on various AI platforms (i.e Perplexity, ChatGPT, Gemini, Claude).
Optimised digital marketing strategies for multiple brands under SMG
Enhanced performance across multiple brands with comprehensive Google ads, social media ads, and SEO strategies, surpassing previous agencies' benchmarks.
Propelled the clinic to prominence with strategic digital marketing campaigns
Achieved record patient visits for a new clinic through targeted Google ads, social media ads, and SEO efforts, establishing it as a prominent player in the aesthetic industry.
Scaled online lead generation for one of Singapore's largest dental group
Delivered exceptional cost optimization for T32 Dental Group's 21-clinic network through strategic multi-channel campaigns, achieving a 40% reduction in cost per lead across all Google campaigns, generating 500 conversions monthly via YouTube advertising, and cutting kids dentistry lead costs by 60% through targeted social media ads.
Optimized lead generation performance for SDIC
Delivered improved SEM efficiency for Singapore Dental Implant Centre's dental services, achieving a 33% increase in lead volume while simultaneously reducing cost per lead by 21% across their comprehensive dental care offerings.
Drove traffic growth while reducing costs for a renowned cardiothoracic surgery practice
Enhanced paid advertising efficiency for Dr. CH Lim's practice, achieving a 26% increase in traffic and 26% improvement in click-through rates while reducing cost per click by 12% in the highly competitive cardiovascular surgery market.
Scaled revenue and visibility for a leading multi-specialist orthopaedic clinic
Delivered outstanding business results for HC Orthopaedic Surgery's multi-specialist clinic, achieving a 310% increase in overall sales and 162% improvement in brand awareness and reach for their comprehensive surgical and non-surgical treatments across arthritis, sports injuries, joint replacement and pediatric orthopaedic care.
Doubled lead generation for a boutique medical aesthetic practice
Delivered exceptional growth for Eeva Medical Aesthetic Clinic's intimate practice, achieving a 200% increase in leads and 140% improvement in SEM click-through rates for their skin, body and hair aesthetic treatments.
Achieved breakthrough SEM results for a leading cardiology practice
Generated exceptional lead generation outcomes for Healthy Heart Specialist Centre, driving a 4,300% surge in SEM leads and cutting cost per lead by 97%.
Achieved cost-effective digital marketing for a mental health clinic
Delivered exceptional SEM performance for Promises Healthcare's comprehensive mental health services, achieving a 45% reduction in cost per lead while generating an average of 60 leads monthly.
Achieved cost-effective digital presence for Singapore's leading sports injury specialist
Delivered exceptional SEM performance for Dr. Chang Haw Chong's orthopedic practice, maintaining a low $3.20 cost per click in the highly competitive healthcare sector while generating 500 additional website visitors and achieving a strong 4.37% click-through rate for his specialized sports injury and keyhole surgery services.
Achieved search dominance for Singapore's premier beauty and wellness salon
Delivered exceptional organic growth for Eagle Beauty through strategic SEO optimization, resulting in a 369% increase in Google rankings with 70% of keywords securing page 1 positions and a 35% boost in organic visibility for their comprehensive beauty services including eyebrow embroidery, facial treatments, and wellness offerings.
Generated exceptional lead volume while reducing costs for a TCM-modern spa hybrid
Delivered outstanding lead generation results for Joyre TCMedi Spa through optimized digital marketing campaigns, generating 1,177 leads for tuina services and 286 leads for acupuncture treatments while achieving a 40% reduction in cost per lead for their unique Traditional Chinese Medicine and modern spa integration offerings.
Drove growth for a one-stop beauty saloon
Drove substantial business growth for Allure Beauty Saloon through strategic digital campaigns, achieving a 426% increase in website visits and 200% revenue growth while reducing cost per conversion by 67% for their comprehensive beauty transformation services.
Others
Transformed Singapore's fastest growing music school with omnichannel marketing
Leveraged Google ads, social media ads, and SEO strategies to propel multiple brands under Aureus Group and grew Aureus Academy from 4 outlets to 20+, generating hundreds of leads monthly.
Built lead generation engines for multiple catering brands
Executed digital marketing campaigns across multiple channels for Neo Group's catering brands, resulting in a 40% reduction in cost-per-lead and hundreds of orders per month.
Elevated the university's online presence across Southeast Asia
Executed Google ads and SEO campaigns driving a minimum 25% increase in organic traffic, surpassing the previous agency's performance.
Drove e-Commerce growth with increase in traffic and conversions
Implemented Google Search ads, Google Shopping ads, and SEO, resulting in a 280% increase in web traffic and a 165% increase in online conversion value, outperforming internal marketing efforts.
Increased brand visibility for a B2B2C company
Strategically amplified digital presence and engagement across diverse channels, fostering stronger connections with both businesses and end consumers.
Built inbound marketing engine for one of SEA's fastest growing digital marketing agency
Co-founded and scaled Heroes of Digital into one of the fastest growing companies in Singapore (Straits Times) and Asia (Financial Times) over 8 years, with inbound marketing strategies generating 40% of total leads and serving as a core driver of the agency's rapid expansion across Southeast Asia.
Drove record levels of organic traffic to Singapore's pioneer music school
Achieved the highest organic traffic and SEO rankings in its history, significantly boosting online reach and leads generated.
Maximised Dancepointe Academy's reach with omnichannel marketing
Executed comprehensive Google ads, social media marketing, and SEO initiatives to increase leads and enhance Dancepointe Academy's digital footprint.
Positioned Origin Home as a unique brand through branding and social media marketing
Advised on brand positioning and orchestrated social media campaigns generating around 15x return on investment.